SKILLS & EXPERTISE

BRAND STRATEGY

MULTI-CHANNEL CAMPAIGNS

Committed to Quality

BRANDING: Positioning / Repositioning, Brand Strategy,
Re-branding / Refreshing, Brand Adaptation, Fundamentals,
Naming, Tone of Voice, Visual Identity.

PACKAGING: Portfolio Architecture, Messaging Hierarchy.

INNOVATION: Macro & Category Trend Audit & Analysis, Consumer Insights & Ideation, Workshops.

QUANT & QUAL: Online Polls, Discussion Groups, One-to-Ones

Exceeding Expectations

ACTIVATION: ABM, Brand Building, Lead Generation,
Customer Engagement.

AMPLIFY: Audience Insight, Segmentation, Persona Creation, Journey Mapping, Ideation, Sub-brand Naming, Messaging, Partnerships, Cross-channel Campaign Planning & Development.

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